ADA&C Expert witness Dr. Lizotte caught again in March 2019 with a possible advertising violation implying that dental implants are 'permanent'. This is the SAME type of misleading advertising that was found on an ADA&C jury member's website. When can anyone make the claim that their restoration is forever? The ADA&C does not prosecute its own.

June 2019-

Outgoing ADA&C president (acting tribunal juror) and a dentist from the advertising committee caught advertising their 'best dentist' award? 

Not sure why insiders think they can make rules, enforce them on others and turn around and openly violate them? Hypocrisy at its finest. One of these dentists specifically found it was professional misconduct for a competitor to advertise a people's choice award. Justice for all? 


"A recent independent audit of the top officials of the Alberta Society of Orthodontists discovered advertising which while perfectly acceptable in most parts of North America had been judged to be SERIOUS MISCONDUCT for a general dentist. The violations include reference to quicker treatment which ADA&C lawyers have stood firm against with the suggestion that it implies superiority. The general dentist has simply asked for the right to advertise similar services and has been subject to the most harsh advertising investigation in recent history with costs exceeding most cases involving serious harm/death. The video recorded May 2019 clearly shows advertising which duplicates many of the specifics which were ruled serious misconduct by the ADA&C tribunal and appeal committee. In no way are these orthodontists considered to be a danger to the public and as such the same courtesy should be extended to the general dentist who has suffered years of persecution by a legal team that is contaminated with extreme bias and resistance to logic."

Video of audit of top level orthodontist advertising:

NOTE: The ADA&C lawyers looked the other way when criminal activity of a different specialist in a national specialist lobby position was reported. The same individual's complaint about a competitor was treated with high priority in spite of his highly suspect history. Application of the rules appear to be affected by a dental professional's position in various organizations. 

Dear Dr. Croutze -Alberta Dental Association CEO, ADA&C Council & Complaints Department,

RE: Suspected ADA&C Misconduct of top officials of Alberta Health Authority

Double Standards for Alberta Dental Association & College 'Insiders' -violations of the tribunal members, council, former presidents, expert witnesses

According to ADA&C lawyer Mr. Greg Sim- "Every dentist needs to follow the rules" (quote in appeal tribunal December 7, 2018 in an advertising-only case where the recommended suspension was significantly higher than most terms for harming a patient). Is everyone -especially the insiders- really following the rules?

A) ADA&C advertising top adviser Katherine Gibson explains the basic rules for dentist advertising - (‘general dentist must appear on signage, all ads’)

B) ADA&C tribunal member Dr. Glen Zenith’s advertising ( on the jury of another dentist's disciplinary hearing-found the dentist GUILTY while doing the same thing- missing the term 'general dentist on his ads/signs-

C) ADA&C appeal tribunal member and current ADA&C president Dr. Tony Odenbach’s advertising (on the appeal council in an advertising case- found the OTHER person guilty of doing what he was doing) - also seen below in photos is a testimonial/claim of superiority in his associate's youtube screenshot (incidentally selected as favorite dentist in local newspaper 2018 along with Dr. Odenbach).

Visit to his office finds a few signs/ads lacking 'general dentist' (including his business card)-

D) ADA&C 'advertising enforcer/helper' – former ADA&C president and head of advertising committee- Dr. Robert Huff – admits in Calgary court he was caught violating the ADA&C advertising rules and avoided discipline simply by revising his advertising after receiving notice (see court transcripts if interested).

Now caught in violation a second time in December 2018 lacking 'general dentist' on signage and commentary stating (not implying) they are 'specialists':

(also see photo below- office signage lacks 'general dentist' and screenshot of claims of being oral care specialists.

E) Longest standing ADA&C tribunal member - Dr. John/Jack Scott - Unknown number of years as repeat 'juror' likely exceeds 2-4 TIMES term guide noted in HPA guide (the ADA&C has refused repeated requests for confirmation of this suspicion), close relationship with former executive director, background details as tribunal member not disclosed to opposing counsel, associated with highest cost investigations and tribunals. Recently the dentist's practice website was investigated with the following advertising which seems to violate many of the guidelines as discussed in this video:

(Possible violations include: lack of 'general dentist' designation, a whitening solicitation for new patients with restrictions, a claim that 'dental implants last a lifetime' and a description of orthodontic services without the clear statement that the provider is a general dentist- implying they are orthodontists?)

This second video investigates the 'special whitening offer' at his practice and asks when Dr. Scott retired (he was still practicing while judging another dentist's advertising) -

F) Former ADA&C president and expert witness- Dr. K Manning- website contains an 'ADA&C patient survey' which includes relative ratings suggesting superiority, testimonials (which are banned in the advertising guide) and other statements which may be considered claims of superiority as seen in this video:

(Note the ADA&C CEO has been informed of this suspected violation multiple times and in December 2018 the survey remained accessible online).

G) ADA&C member of council and appeal committee member (for an advertising violation case) - Dr. Randall Crowell - Participated in an appeal panel that recommended the largest fine and suspension in Canadian dental history for advertising violations (no patient harm) - now after the fact caught in violation himself with office and temporary street billboard signage:

H) A dental office located INSIDE THE SAME BUILDING as the new ADA&C office is found to be in violation of the ADA&C 'office name, general dentists and all dentists names' advertising rule. The ADA&C staff drive by the outside signs, wait for the elevator beside the dental office sign and may even go to this office for treatment...ever thought of 'helping' them be compliant?

I) Former ADA&C president's office advertising '50% faster orthodontics' while authority lawyers beat down a dentist for advertising quicker treatment? -

This is evidence that the tribunal in my advertising review consisted of 100% of the dentists involved in the final decision were linked to similar ad violations (one dentist dropped out of the tribunal panel). My appeal to council included a dentist with a long list of advertising in violation of the guide.  Please confirm your organization will investigate this complaint with an outside investigator to avoid risk of bias. As you may recall the ADA&C Complaint Director is suing me for defamation and this complaint reflects a concern with her department's vetting process for tribunal and appeal members ("Jurors"). Perhaps an experienced investigator from the BC college would be willing to provide a fair assessment of this situation or the Alberta Health Minister could decide to provide the same. 

My request for a new 'jury' (appeal committee) was denied even though there was risk of bias and advertising violations rampant within the original tribunal and appeal committee members. Can Alberta dentists expect fairness when the jury itself is guilty and refuses to step down?

Michael Y Zuk DDS

Red Deer, AB
NOTE: All videos have been recorded Fall 2018.
cc Health Minister, Ombudsman of Alberta